Mar 31, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog

COMM 4710 - Crisis Communication

This course focuses on crisis communication and management, emphasizing practical application of theories, strategies, and tactics from a public relations perspective. Students will be able to understand the theories of crisis communion, critically analyze crisis communication case studies, and learn to utilize crisis communication and management strategies for detection, prevention, preparation, containment, and recovery.

Prerequisites: COMM 2700 and COMM 3760